January 29, 2017

In order for any messaging campaign to be successful, one must identify the audience as specific as possible.

January 12, 2017

While this presentation deals specifically with the legal concepts of appropriation and false light, it is 
important to demonstrate the larger category of which those two concepts belong under – that is, the right to privacy. Roy Moore and Michael Murray cite American legal scholar William L. Prosser’s four torts relating to “invasion of privacy.” They are 
1.  Appropriation of one’s person’s name or likeness for the benefit or advantage of another.
2.  Intrusion upon an individual’s physical solitude or seclusion.
3.  Public disclosure of highly objectionable private facts.
4.  Publicity that places an individual in a false light in the public eye.
(Moore & Murray, 2012)

January 12, 2017

This study has identified four major problem areas with mental health in America. Those problems being a shortage of providers, the uninsured, increases in youth occurrences, and overincarceration. This study has proposed a detailed health communication plan that included campaign goals, audience segmenting, theories, message concepts, media channels, partnerships, logic models, and evaluation questions.

January 12, 2017

Designed for Facilities Catering to Veterans

Download the PRSA Code of Professional Ethics (PDF)

Public affairs is a command responsibility. Due to the sensitivity and time criticality of incidents and issues with PA implications, PA officers (PAOs) require direct access to the commander. To ensure this, PAOs serve either on the commander’s personal staff or at the principal staff level of a command, agency, or activity. Refer to FM 101–5 for guidance on the PAOs’ duties, their staff roles, and their relationship to other staff officers. Qualified PA personnel designated by the Chief of Public Affairs (CPA) must manage and supervise PA offices, units, sections, and functions. Non-PA staff sections or officials will not be assigned primary responsibility to accomplish PA missions.

1. General. The United States faces broad and complex challenges to national security, which depend on the successful ability to prevent war, deter attacks, and respond to aggression. An important aspect of achieving success in these endeavors is the ability to communicate effectively with the U.S. public and the international audience, which includes foreign leadership, host-nation populations, and actual and potential adversaries. In the U.S., public servants are obliged to inform the citizens about the full scope of governmental activity, consistent with national security and privacy concerns. In addition, it is in the national interest to discuss and provide context about actions and intentions with international audiences. The intent of Department of the Navy (DON) public affairs (PA) is to provide strategic counsel, contribute to operational planning, and execute communication activities in support of national objectives, joint combat operations, and the naval mission. DON PA not only provides routine, accurate, truthful, and timely information to the domestic and international audiences in peacetime, but it is also a critical supporter of the joint war fighter in all phases of the warfare spectrum. Throughout this instruction, all references to releasing, providing, or otherwise disseminating information carry the mandate that the information be accurate, truthful, and timely. DON PA personnel formally designated by rating, military occupational specialty, designator

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The Assistant Secretary of Defense (Public Affairs) is the principal staff advisor and assistant to the Secretary of Defense and Deputy Secretary of Defense for public information, internal information, community relations, information training, and audiovisual matters.
Assistant Secretary of Defense (Public Affairs) follows the Secretary's Principles of Information in providing defense department information to the public, the Congress and the media.
The Public Affairs Office sponsors this website, which is the official website of the Department of Defense and the starting point for finding U.S. military information online.