March 30, 2018

This is the Introduction piece to this presentation.

March 30, 2018

Before discussing more about the mission and vision of Empower Missouri and how this campaign will work, it is important to examine the strengths, weaknesses, opportunities, and threats facing Empower Missouri having to do with this campaign.

March 30, 2018

As mentioned in the first section, Empower Missouri is concerned about the welfare of all Missourians. It advocates “through civic leadership, education and research,” according to the organization website (Empower Missouri, n.d A). These services take the form of demonstrations, speeches, events, and information distribution (Empower Missouri, n.d.B).

March 30, 2018

The primary goal of this campaign is to motivate Missouri legislators to take action and implement Medicaid expansion in Missouri. I believe that this goal can be achieved by influencing public opinion in favor of expansion, which will ultimately pressure legislators to implement expansion in Missouri.

March 30, 2018

Most of the devices that are to be employed in this campaign are inexpensive and require only some adjustments to the social media video content and some of the material found on the website.

March 30, 2018

Again, we must turn our attention toward the three strategies brought forth in the early stages of this presentation – as they are illustrated again here.

March 30, 2018

The campaign has four major components that are largely focused on new media technologies. They are, the creation of short, concise social media videos, a monthly blog on the topic, infographics, and a mobile application. Social media offers the opportunity to maximize exposure while limiting total costs.

March 30, 2018

Here you can find the script and references for  this presentation