THE ART OF PERSUASION: FOLLOW THIS SYSTEM TO LEARN THE SKILLS YOU NEED TO PERSUADE EFFECTIVELY

Many leaders, however, regard the “art of persuasion” as a difficult skill set to master — but it doesn’t have to be. In his seminal work on the art of persuasion for business leaders, research scientist Dr. Jay A. Conger boiled down the persuasion game to four simple steps: Credibility, Common Ground, Evidence, and Emotional Connection.[2. “The Necessary Art of Persuasion,” https://hbr.org/1998/05/the-necessary-art-of-persuasion] Master these four steps to persuade your team effectively!

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