Social Media Metrics & #JROspace
- Aug 3, 2017
- 2 min read
There are a number of platforms that can be used to measure the conversations that are out there for one’s brand on social media.
I have read so much about how social media can help promote a brand, but yet I still feel overwhelmed by it. It is mentally crushing to say the least.
For some reason I am reminded of Walt Whitman’s poem;
“If you want me again look for me under your bootsoles. You will hardly know who I am or what I mean, But I shall be good help to you nevertheless And filter and fiber your blood. Failing to fetch me at first keep encouraged, Missing me one place search another, I stop some where waiting for you”
(Whitman, n.d)
In the spirit of this discussion, I offer my own prose…
If you search for me, look on Twitter, Facebook, Pinterest, and especially YouTube. Type in #JROspace and you will find me. 😊 Failing to fetch me at first keep encouraged….go to the search bar on one of the social media platforms before mentioned and you will eventually find me.
Sorry…feeling a bit weary from work, I thought I would offer up an analogy and have a little fun. Whitman aside, I have been playing around with search engine optimization (SEO) for the last couple of months for my blogs, webpage, YouTube videos, Twitter posts and Pinterest. I started using the hashtag #JROspace to track my progress. Below is a link to my webpage so you can get an idea of my sideline campaign to help improve our education efforts here in the United States.
I am trying to get conversations going about this topic. I am very concerned about the current failing education system here in America.
Solis and Breakenridge state that the keys to social media success are conversations or threads by keyword, traffic, leads or sales, calls to action, engagement, relationships, authority, education and participation, perception, registrations, membership, and community activity (Solis & Breakenridge, 2009, p 249-251). At this point I have to agree, but my project is still a work in progress.
References
Solis, B. & Breakenridge, D. (2009) . Putting the Public Back in Public Relations: How Social Media is Reinventing the Aging Business of PR . Pearson Education . Upper Saddle, N.J. 2009
Whitman, W. (n.d.) . Leaves of Grass . goodreads.com . retrieved August 3, 2017 from https://www.goodreads.com/quotes/126235-if-you-want-me-again-look-for-me-under-your
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